Golden Standard
From identity to a connected digital system.
Brand & digital systemOngoing
The project
I shaped the identity, packaging and visual language, and designed and built the website and the product systems behind it. The work spans a public editorial site, CMS, B2B platform, Academy and Certified programmes, and a document studio for three markets.
My contribution
- Identity & packaging
- Website & CMS
- B2B & partner programmes
- Document studio
A complete product world
The public website brings coffee, barista milk, equipment, water and hygiene into one visual language.
Knowledge and recognition
Academy and Certified give training and the partner programme their own place within the same identity.
The system, on mobile
The same typography, photography and navigation continue through the mobile experience.
