Lunara
An identity that moves from a mark to a first class.
Pilates identity & website conceptConcept
The project
I created an independent identity and website concept for a reformer pilates studio: the mark, logotype, lavender-and-wood palette, pricing and trial-booking journey. This is a portfolio concept; the business details and testimonials in the demo are sample content.
An independent design and development concept. The brand and content shown are part of the demonstration.
My contribution
- Mark & logotype
- Visual identity
- Website design & build
- Booking journey
Identity and space
In the studio concept, the mark, imagery and typography share a calm visual language.
From class to booking
Training programmes and the booking presentation carry the idea through the website concept.
The concept in your hand
The mobile views show the opening and studio story. The content belongs to an independent concept.
